Okkia

Okkia: Innovation in Design and Campaign Creation

The creative minds behind Okkia are Alfonso, Massimo, Nunzia, and Alessio. Their authenticity and irreverence are reflected in their approach to the brand. With a contagious passion for originality and spontaneity, their goal has always been to convey these qualities through their eyewear collections. Creating models that make each individual feel unique and special is the mission guiding every project—an ethos reflected in the carefully curated details and technical innovations in every piece.
Over the years, Okkia has evolved while remaining true to its philosophy of accessible beauty. However, with the advent of new technologies, the brand's approach to advertising campaigns has undergone a significant transformation. Okkia has embraced artificial intelligence to develop its creative concepts—a step that marks a new era for both the brand and the world of design.

The Birth of Okkia

In 2013, innovation and creativity merged to give life to Okkia. Born from the integration of a major representation agency and a leading company in the retail sector for gift & design, Okkia emerged with a clear mission: to make beauty accessible through the combination of design and affordable prices. Inspired by places, travels, and people’s aspirations, Okkia has transformed the concept of "eyewear" into a true experience of style and comfort.

Design for Everyone

Okkia's essence lies in its ability to adapt eyewear design to a wide range of face shapes, ensuring extreme comfort through soft-touch materials. The company has placed the concept of accessible beauty at the core of its philosophy, breaking stereotypes and making originality available to all. Okkia’s eyewear embodies a fusion of shapes and colors, allowing everyone to express their uniqueness.

Artificial Intelligence in Campaigns: A New Chapter

With technological advancements and the rise of artificial intelligence, Okkia has partnered with Moonwalks agency to create more engaging and innovative advertising campaigns. The use of AI in campaign image creation has allowed Okkia to explore new creative dimensions, pushing beyond the limits of traditional photography. 

Through this technology, the agency generates highly immersive visuals, crafting surreal settings that captivate audiences while staying true to the brand’s philosophy. AI enables the development of visual concepts that would not have been possible through conventional methods. By analyzing data and consumer trends, the agency creates images that precisely meet the needs of an increasingly dynamic clientele. The technology also allows for real-time testing of different concept variations, optimizing the creative process and making each campaign more impactful.

The Evolution of Campaigns: From Tradition to Innovation

Okkia’s early campaigns were tied to a more traditional representation of the brand and its products. As the brand grew, the campaigns evolved, focusing more on the overall experience Okkia aims to offer its customers—an experience that goes beyond simply purchasing a pair of glasses. 

Each new campaign becomes an opportunity to tell unique visual stories, not only showcasing Okkia eyewear but also evoking emotions and reflections. AI-generated images bring to life parallel universes where the product blends with imagination, inviting consumers to dream and connect with the brand on a deeper level.  

Okkia has continuously evolved and adapted to the times, maintaining its mission of making beauty accessible to all. The integration of artificial intelligence into its advertising campaigns marks a decisive chapter for the brand, which continues to innovate both in its products and communication strategies.  

Through AI, Okkia not only tells its story but reinvents it each time, placing design and customer experience at the heart of every creation. Future campaigns promise to be even bolder and more visionary, setting a new standard in advertising and the design world.