Best of Instagram
Winning Strategies in the Digital Age
The digital era has opened new horizons for businesses, and Instagram has proven to be a powerful ally in expanding brand visibility and increasing sales.
The digital era has opened new horizons for businesses, and Instagram has proven to be a powerful ally in expanding brand visibility and increasing sales. Two remarkable examples of how companies have leveraged Instagram best practices to achieve outstanding results are BOSS and ESTÉE LAUDER TURKEY.
BOSS: An Incredible Launch with Instagram Live & Reels
Hugo Boss, a name synonymous with elegance and style, has shown that innovation and creativity can lead to exceptional results. During Milan Fashion Week, BOSS revolutionized the concept of a collection launch by harnessing the power of Instagram Live and Reels.
The goal was ambitious: to launch the BOSS x Russell Athletic collection with a major impact and engage a young and dynamic audience. The solution was a real-time baseball game transformed into a fashion spectacle, featuring 200 creators presenting new products in a unique and engaging way.
To amplify the effect, BOSS collaborated with creator and videomaker Fred Stauffer, who curated Instagram Reels ads featuring 16 influencers showcasing extraordinary outfits. This approach captivated the audience by combining fashion with the excitement of Reels.
The standout feature was the ability for viewers to instantly purchase the showcased products through product tags. A complementary campaign boosted brand awareness by engaging influencers present at the show in Reels and Stories ads.
ESTÉE LAUDER TURKEY: Influencers and Branded Content
Estée Lauder Turkey demonstrated how authentic interaction with influencers can drive extraordinary impact. The luxury cosmetics brand focused on branded content to enhance brand awareness and recall.
The key was collaboration with influencers who shared the brand’s story through engaging content. The use of branded content allowed Estée Lauder to present itself in a fresh and authentic way, capturing the audience’s attention memorably.
A multi-cell evaluation method demonstrated the success of this approach. Branded content led to a significant 5.7-point increase in ad recall compared to traditional ads. This proves that authentic interaction with influencers can create strong and lasting connections with the audience.
